Kicking Goat announced as the official festival cider


 The Magic Millions Festival of British Eventing welcomes the refreshing taste of Kicking Goat Cider as the Official Cider at the equestrian extravaganza held at Gatcombe Park, 5-7 August 2022. 

The Pearce family has been farming in Somerset for three generations and has produced award-winning, artisan cider with a bit of a kick… from a goat! Named after a naughty goat that could be found kicking the fence down during harvest to eat the apples – it certainly isn’t your regular cider offering. 

They aren’t kidding – it’s really worth a taste, so make sure you look out for the samples that will be at The Festival on their trade stand all weekend and try a sip of the home-grown West Country delicacy. 

“We are absolutely delighted to partner with such a quintessentially British event. The fit is perfect for Kicking Goat Cider and Peter, along with the rest of the team, have been a joy to work with. Having only been out of the stable since January this year we are already working with some of the most admired brands within the hospitality sector and have been blown away by the response. We’re sure that our crafty Goat will be enjoyed by many at Gatcombe Park this August,” commented James Pearce, Kicking Goat Cider. 

Event Director, Peter Phillips added, “We are excited to have the Kicking Goat Cider team on board as the Official Cider. It will be served across all The Festival bars so make sure you give the Goat a go! I’ve tried a few and it certainly gets my approval!” 

Find out more about Kicking Goat and its heritage here 

What’s on: 

Full List of Championships, classes, additional competitions and entertainment at the 

Magic Millions Festival of British Eventing visit 

Tickets on sale at